Desperately Seeking Users

In a fast changing world with a population ageing and a global mass market more and more dominated by IT, non-functional requirements and in particular usability become of paramount importance. When IT is made by IT-ers for non-IT-ers, user-centric design, ease of use or in-use concepts become central stakes. In this tutorial, the audience will understand, from a very pragmatic and practical point of view what usability is all about, how one can approach it and understand its key notions. They will learn major techniques, have the opportunity to confront their views and even practice a bit. They will also understand why usability is (and will become even more) a key business differentiator and a must (before it is too late and that your users massively leave you for a more attractive and usable alternative). All of this with a serious twist of humour not too much nonsense and no headache (promised, or the pain killers are on me).